blogging

Did the Smartphone Kill the Blog?

Used to be, I consumed all of my internet content on my computer. Any time I wanted to read an article, check my friends’ statuses, send an email, check the weather… it always meant a trip to the computer.

In that world, blogging came naturally. Here I was already at the computer, with its spacious and ergonomic keyboard inviting me to type my thoughts. It was almost irresistible.

I created a lot of content back in those days. I created the original prorec.com, participated in a group blog with my friends on cuzwesaidso.com, started and killed a humor site called skeptician.com, and of course blogged here on my personal blog.

But these days I no longer head to the computer when I want to interact with the internet. Now I reach for my phone.

The phone is a lovely way to consume internet content. It’s always with me. It’s 4G wireless. The form factor is convenient. I read novels on my phone.

But as a data entry device, it’s horrible. The keyboard is no match that of my Macbook and the screen is just too small for editing hundreds or thousands of words. And no phone app can compete with the page-layout power of a real computer.

And so I rarely blog anymore. It’s become inconvenient. When I want to say something I’m likely to jot down an email to my buddies (email being a forgiving text medium that does not mandate perfect grammar and page layout, where incomplete sentences and clumsy writing aren’t a showstopper). Or I’ll tweet or post a photo.

But blogging? This is my first blog post in years. I suspect it could well be my last. I’m actually writing this entry on my phone. And, I gotta tell you, it’s a royal pain in the ass, even though the WordPress app is mature and powerful and I’m hard-pressed to see how it could be improved.

Perhaps a Bluetooth keyboard could work. But then I’m practically carrying a computer again.

Time will tell if the phone has killed the blog. But from where I sit, things are looking gloomy in the blogosphere.

Bring Social to the Blog, or Bring the Blog to Social?

I create content: I write, I shoot photos, and I create music. I also make the occasional video.

I want an online location where I can keep up with all my content, and my interaction with others.

My website – a WordPress blog I self-host – the one you’re reading now – ┬áis the only place that truly gives me the control I want over my content. With my blog, I can

  • Create text posts with any length or formatting I like
  • Upload photos at any resolution with my choice of viewers
  • Upload music for download or insert Soundcloud or Bandcamp widgets
  • Interact with my guests using comments or Disqus
  • Integrate 3rd party content from other sites that offer feeds
  • Maintain 100% creative control over the look, feel, format, and style

The problem is – and it’s a biggie – is that the now-dinosaur-like “blog” format is completely isolated from social media. If I post something here on the blog, a few dozen people will see it. Nobody really reads my blog. But if I post something there, on Google+, a few hundred or even a thousand people might see it. It might even go viral, and millions of people might see it. On my blog, there is a next-to-zero chance that any content will go viral.

Of course, I can do what Guy Kawasaki does: publish on my blog, and link back to my blog from social media. But by failing to bring the content actually into the social media stream, I’m losing a lot of potential readers.

Or I can do what guys like Robert Scoble do: post everything everywhere. Scoble is ubiquitous. I don’t know how he can keep up with it all. In the memorable words of Mick Jagger, “I just don’t have that much jam.”

Alternatively, I can migrate to the available social tools instead. I can post my text diatribes over on Google+, but I have no control over the formatting and the layout is terrible for anything longer than a few paragraphs. I can also post my photos there and that works, mmm, OK, at best. I can’t post music, but I can share videos (a terrible situation) if I upload them to YouTube first. I can interact, which is probably the best feature. But I have zero creative control over the look and feel of my content. And I can’t integrate with 3rd party tools like Instagram, Twitter, Tripadvisor, or Hipster where I also create content.

So I end up with most of my most important content – my long blog posts and my music – hosted outside Google+.

What I really want – what someone needs to figure out – is how to have my cake and eat it too. Allow me to have my content on my blog – give me full creative control over it – but also allow me to interact on my blog through social media.

Alternatively, allow me to do everything I can do with my blog on a social media platform: customize it, post anything on it, and integrate anything into it.

The closest thing out there, actually, is Tumblr. Tumblr offers a social platform that is rich in content and customization and strong in supporting “viral multimedia.” The two problems Tumblr has are:

  1. Almost zero support for interaction – the only real interaction on Tumblr is sharing others’ posts, and
  2. Almost zero support for long text, since 99% of the content on Tumblr is visual. It just doesn’t work well for long posts, like this one.

Let’s figure this problem out together! I know I’m not alone. What are you doing to combat this problem?