By Rip Rowan on 11/14/2008 3:56 AM

I was looking for a power antenna replacement for my car today, and the top site returned for my search was Installer.com.

The web site is so horrific I refuse to shop there.  I opened it and immediately closed my browser like I’d accidentally clicked a pr0n link.  It’s like walking into a store with ultra-bright lights playing loud death metal, with salesmen shouting at me – I’d walk right out.

SEO is good, but someone needs to seriously reconsider this web site.

By Rip Rowan on 11/3/2008 4:09 AM

Taxonomy is one of the least understood weapons available for SEO.  We all know the basics of effective SEO:

• URLs constructed with relevant terms, avoiding parameterization
• Each page can be accessed by only one URL
• Effective use of keywords in the title tag
• Use of keywords in H1 tags
• Links back to the page from other pages

How does taxonomy fit into all of this?

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